by Walter Brasch
It isn't cheap to attend a high school prom. Emulating Miley Cyrus, Megan Fox, or any celebrity that People magazine naively believes is one of the 50 most beautiful people in the whole wide world, is an avalanche of expenses that could easily exceed the cost of a year's supply of beer for a college freshman.
Americans spent about $6.6 billion on proms in 2008, according to the Minneapolis Star-Tribune. The cost is now closer to $7 billion as teens continue their quest to outspend, outshine, and out-bankrupt their peers.
At the high end of individual costs are the tuxes. It's $100–$200 for a rented tux and mirror-shine shoes, or $100–$500 for a nice dress. About 98 percent of high school girls who attend their senior prom will buy a new dress, which will almost never be worn again, and then another $100–$400 for shoes, tiaras, earrings, shawls, and miscellaneous clothing attachments.
In addition to clothing costs, add $10–$20 for the boys to have a haircut, and another $30–$100 for the girls to have their hair styled. The boys save about $100 by not having to add fake nails ($20–50), and a manicure ($10–$20) and pedicure ($20–$30), a combo now known by the cutesy appellation of a "mani-pedi." The boys also won't have to worry about lipstick, mascara, perfume, and new hose.
Generally, the guys won't get fake tans; their dates will. Grab another $50 for spray tans or several "treatments" in a coin-operated tanning bed. (Charges for medicine and surgery for the developing melanoma are extra.)
For that special splash of color, there's a $5 carnation boutonniere for the guy and a $20 orchid corsage for the girl.
Some boys will rent new cars; almost half, says Your Prom, will get together with other couples to share costs of a $600–$1,200 a night limousine in vain attempts to impress whoever it is they believe they must impress. The rest apparently wash, wax, and vacuum their own cars, relatively recent pretend high performance red or black models which they park over four intersecting spaces so no one can hit their turtle-wax shine. To support the turtle, they work 20–30 hours a week at a minimum wage dead end job. When anyone asks why they don't just quit and spend the time studying, or getting involved with extracurricular activities, they say they need the job to support their car and stereo.
Tickets run $40–$100 per couple, which might include light snacks, and prom pictures for about $20–100, depending upon the package.
Sometime during the evening, in a country which says it doesn't believe in royalty, a king and queen, anointed by popularity, are announced. Like the monarchy in England, no one seems to know what it is they're supposed to do.
Complain about the costs of a prom, and teens will wail that we old people (that is, anyone over 25 or who reads a newspaper) are trying to ruin their fun and a night of "earning" the end of the school year. We just don't understand, they moan, that proms cost money and it's important that, like the costs of $100 designer jeans and $150 sneaks, they must be just like everyone else, 'lest they are ostracized for being—and this is no exaggeration—poor and "not with it."
Less than two generations ago, proms were still the "social highlight" at the end of the year. But they weren't as costly. High school juniors once decorated the gym for the prom. Now, it's held at the country club or the "Sweet Magnolia Room" of the high-rise hotel, with hundreds of schools sponsoring after-prom all-nighters to keep the teens from
continuing a path into juvenile delinquency. The beer stores don't mind—they make enough from 21-year-old college students buying beer for frat parties that include recently-graduated high school seniors.
Once, the boy's extended family worked on a special meal for the prom couple. For some, circumstances allowed a nice dinner at an inexpensive restaurant. Now there's often only one parent in the house, and dinner is about $20–$40 each.
If boys couldn't afford suits, they wore a sports jacket or, maybe, a nice summer jacket with their white shirt and tie. Girls wore their Sunday finest dresses, which they could wear again a few weeks later.
There was no need to hire a limousine and impress anyone; fake tans covering pasty white faces were rare. There were still costs, and teens and their families came up with the money, but the costs were nowhere near the debt limit of a small island nation.
But our children, who are still a part of the extended "Me First Generation," are spending on a social event that, for some, may be a prelude to a $35,000 wedding in a year or two.
[All costs were determined by contacting businesses in rural northeastern Pennsylvania and in Philadelphia. Costs may vary in other parts of the country.]